For immediate Release

HiSoftware Launches <WebSite> Promotion Suite Version 4 at PC Expo 2000 - Software Optimizes Web Site Content for Higher Search Engine Ranking, Provides Tools for Automatic Search Engine Submissions and Results Tracking

NEW YORK – PC Expo – June 27, 2000 – Hiawatha Island Software Company, Inc. (HiSoftware) of Concord, NH, today launched <WebSite> Promotion Suite™ version 4, a professional solution for improving website visibility, increasing traffic and tracking results. Available as a stand-alone or as an add-on for Microsoft FrontPage®, the <Website> Promotion Suite helps optimize and verify web site content for improved rankings in search engines, automatically submits sites to multiple engines, and provides cross-engine analysis of your site’s ranking and your competition. HiSoftware will exhibit the <Website> Promotion Suite and its knowledge management and eBusiness Intelligence solutions at PC Expo in the Microsoft partner pavilion, booth #2436, Jacob Javitts Expo Center, New York, NY June 27-29, 2000.

“eSuccess in the twenty-first century will be defined by a company’s ability to distinguish itself from the Internet traffic jam,” said Robert B. Yonaitis, founder and CEO of HiSoftware. “The more intelligence about your site that you can provide a search engine, the greater your ranking and Web site traffic.  Our solutions help companies add the intelligence, via metadata, to Web sites that enables companies to by-pass the traffic jam, and their competition.”

The <WebSite> Promotion Suite is comprised of four award-winning products. TagGen® 4.0 optimizes Web site content for higher search engine ranking by adding intelligence, in the form of metatags, to Web pages. TagGen enables you to create, customize and validate metatags to provide search engines with more information on what your site is about, resulting in consistently higher rankings. New in TagGen 4.0 is a MetaAutocorrect™ feature, which automatically corrects minor metatagging errors which otherwise would cause the search engine to reject your submission. Version 4.0 also includes a character counter, batch tag addition/removal, and a customizable thesaurus.

Hi-Verify™ Version 3.0 verifies the relevancy and effectiveness of your metadata, and provides feedback to ensure that you use the appropriate tags, and whether you are making the most of them for search engine positioning.

Hi-Visibility™ 3.0 allows you to automatically submit your Web site to multiple search engines. It is the only software that also provides immediate feedback from individual search engines that your web pages have been received.  Hi-Visibility includes free, automatic Web updates for the search engines automatically included in the software, and is the only software that lets the user submit to any other engine not included in the updates.

Hi-Position™ 3.0 allows you to automatically track your search engine position, and your competition’s across multiple engines, saving hours of research time. You can search for one or many search terms, against one or many search engines in one session. Hi-Position also reports who holds the top listings for each search term entered, who is using your trademarks and how.

Pricing and Availability

The <WebSite> Promotion Suite will be available June 27, 2000. It is available as a stand-alone or as an integrated add-on for Microsoft FrontPage USD $159.99. A 15-day trial version is available for download at http://www.hisoftware.com/trialware.htm. For more information call (888) 272-2484 (from USA and Canada) or (603) 229-3055 for all other locations, or visit HiSoftware’s Web Site at http://www.hisoftware.com.

System Requirements

The <WebSite> Promotion Suite requires Windows 95/98/NT/2000. Minimum hardware requirements are a 486 or greater personal computer with 8MB RAM and 3MB hard disk application free space.

About HiSoftware

Hiawatha Island Software Company, Inc. (“HiSoftware”) is one of the industry’s most promising and fast-rising developers of professional knowledge management, Web site promotion, and eBusiness Intelligence software.  HiSoftware also leads the industry in providing metadata policy and management software for Web sites.  HiSoftware is recognized for helping to set industry standards.

The HiSoftware family of products are designed to operate independently with all file types or integrate with Microsoft® FrontPage®, Microsoft® Office® and other popular Office Solutions.  Information about HiSoftware can be found at http://www.hisoftware.com.

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HiSoftware, Hi-Traffic Suite and Hi-Research are trademarks of HiSoftware, Inc. Microsoft, Microsoft FrontPage, Windows, and Windows NT are either registered trademarks or trademarks of Microsoft Corporation. Any and all other product and company names mentioned herein are the trademarks or service marks of their respective owners.  

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